Branding
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
Successful brands are built on a foundation of meaningful and impactful brand strategy. We build strategy that provides the effective framework for what your brand means and how it should be communicated.
Often, making decisions about the future of a brand can be confusing and challenging for an internal team, particularly given the complexity of the current marketplace. It can be difficult for a company to be objective when trying to analyse the perspectives of such a diverse group of consumers.
That’s where we come in. We have a large team of specialists from all over the world possessing a broad and diverse set of perspectives, skills, and knowledge. Our entire team engages in the collaborative strategy process, where we balance business planning with creative thinking to create a clear roadmap to get your brand to where you want it to be in the future.
Marketing
“Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” ~ Peter Drucker
We build you a custom marketing strategy based on your business needs and brand objectives for your target audience. Then we fuel it with the right content: writing, graphics, and videos from our in-house creative departments. Our team develops creative ideas that drive high conversion rates, content that inspires engagement and design work that will captivate and motivate your desired demographic into action.
We are InventM and our mission is to create unforgettable content and communications that enable your organization to capture the attention of consumers! Working with InventM means that you have a strategic partner that will figure out what your goals are and work tirelessly to ensure that you reach them.
We blend strategy and creativity with data and insight to build solutions users love. We harness the power of change to innovate, collaborate and create.
Public Relations
‘Some are born great, some achieve greatness, and some hire public relations officers”- Daniel J. Boorstin
Public Relations is a strategic communication process and can be almost 90% more effective than advertising in influencing consumers. Effective PR is about keeping an eye on your brand’s reputation and image. By excelling in PR, you build trust and credibility in your brand and when other people talk about you, it influences prospects more than advertising. The fact is that positive, organic comments and reviews of your brand carry more weight within communities than paid ads.
While advertising, communicates how great you are, PR encourages others to sing your praises. This is why Public Relations is so important and valuable. We have a team of PR-focused communication specialists who can identify strategies to elevate your organization’s profile in the community and ensure that you connect with your desired consumers.
Advertising
“Advertising is the art of persuasion.”- William Bernbach
Advertising is always present, even if people are not always aware of it – the modern world is so inundated with advertising that consumers have become desensitized to its influence. The key to breaking through the noise and capturing the consumer’s attention is to advertise strategically and disruptively.
Our team of Advertising Specialists will devise and coordinate effective and engaging advertising campaigns which encourage consumers to purchase your goods or services. You can have the best service or product in the world but if people don’t know about something, they can’t possibly know they want it.
Design
‘Styles come and go. Good design is a language and is timeless.”- Massimo Vignelli
We have access to high-level industry-recognized designers from all fields.
- Web Designer
- Graphic Designer
- Animation Designer
- Interior Designer
- Motion Graphics Designer
- Product Designer
Videography and Photography
Videography and photography are effective forms of communication that need to be integrated into each and every aspect of you existing marketing efforts ‘ – James Wedmore
Photography and videography tell a visual story, adding facts, feelings, and intention. Photography is the visual record of historical, geographical, cultural, commercial, or fashion developments — or simply the magic of a particular moment in time. Fixed in an instant, an image can become a timeless part of collective memory. Its influence might even become worldwide.
Creating videos not only helps you see the world in a different way, but it also helps you figure out how to capture moving and dynamic imagery rather than simply static images.
Our creative videographers, photographers, editor, finishers and retouchers are seasoned professionals who consistently produce powerful and beautiful imagery. Our agency loves creating images and videos that communicate your messaging impactfully!
Animation & Motion Graphics
“Animation can explain whatever the mind of man can conceive”- Walt Disney
Motion graphics and animation are powerful tools that bring your product and story to life. They are used to visually illustrate and simplify complex ideas, helping to convey your message and tell your story in way that leaves a deep and lasting impression. Both mediums are essential in grabbing consumer attention and disseminating information in an engaging manner.
Our process – from the IDEA…
Creative consulting
Character design | model sheets
2D/3d concept art
Modelling
Rigging
Texturing | shading
Animation planning (in 2d and using live references)
Keyframe 3d animation
Matte painting
Lighting
Rendering
2D & 3D FX
Compositing
…to the FINAL PRODUCT!
Website Design & Development
“Don’t think of your website as a self-promotion machine, think of it as a self-invention machine.”-Austin Kleon
The internet is everywhere and websites in today’s technologically advanced world are an absolute necessity for anyone looking to target online – and offline – audiences. A professional, attractive, and easy-to-use website is essential to increase your organization’s credibility and reach. It has been found that approximately 80% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance of capturing a share of this market.
Your online presence is working for you all the time, even when you are not! Your website can be available 24/7/365 and will be your greatest sales funnel when linked effectively to your social media.
InventM believes that the web is a critical gateway to success, and we have developed a proven and powerful website design process that will result in improved performance for your business. Our team can build you the perfect platform to create interest and drive awareness and sales.
App Development
“Guess what was only ever an app? Uber. Heard of it?” – Bianca Apps
The rapid growth in the mobile world dictates that nearly all businesses need to have their products and services represented on smart devices. No matter whether you are selling jet skis or a cleaning service, your community needs a way to reach you. Having a chat service feature within your app can really make a difference in the way you communicate with your customers.
No matter what your industry, our team can build a unique and exclusive custom-made app for you. We apply a customer-oriented, collaborative approach while in the application development stages, meaning that before we even begin designing the app, we consider your entire marketing strategy and take into account your goals to achieve the desired results.
Corporate Social Responsibility
“Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success “- Bill Ford
Bill Ford As the marketplace evolves alongside technology and communication tools, consumers themselves evolve too. We are noticing a consistent trend that consumers are steadily developing a deepened knowledge and awareness of their environment. Consumers are becoming more focused on sustainability and social responsibility and are gravitating toward companies that guarantee a positive contribution to our shared environment and community. Businesses that practice corporate social responsibility aim to improve communities, the economy, and the environment. We can devise a strategy to develop corporate social responsibility programs for your organization and ensure that your consumers are aware that you too, value the community.
Exhibition Solutions
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”- Lee Iacocca
We help communicate your brilliant ideas through our bespoke, innovative, and engaging exhibition experiences for consumers and attendees. We understand that your exhibition space needs to communicate your brand and identity to the intended demographic while being functional and business-friendly. We Integrate the most forward-thinking and innovative AV, Furniture, Lighting & Flooring to create the ideal place for you to make connections and grow your business. We are able to provide all services needed for your exhibition! Management of the logistics, Photography, Videography, Staff, and more. We are fully capable of partnering with you from A-Z to ensure that your exhibition experience is successful, and your goals are reached.
Event Management
“Good fortune is what happens when opportunity meets with planning.” – Thomas Edison
We strive to exceed expectations in all aspects of event planning, design, production, and logistical management. As with most event planning functions, event management requires excellent organizational skills to succeed. Our team is experienced and skilled and able to prioritize and manage projects seamlessly, leading to the execution of a successful event. Event management requires seeing the vision for the event through to execution, which calls for persistence, creativity, and flexibility. We always offer something unique and we have a sharp eye for detail. We like to build long-term relationships with clients, acquiring a detailed understanding of their ongoing event requirements and their strategy for achieving their objectives. This helps us ensure that the technique we use to communicate their messages is always exciting and appropriate.
SWAG
“89% of people who received a promotional product in the last 24 months remember the name of that company” – Rebecca Milner
Gift Items and SWAG are tangible tokens and symbols of your brand. Every time a consumer interacts with your gift item, they are interacting and emotionally connecting with your brand and its identity.
We specialize in promotional gifts and corporate merchandise. With a wealth of marketing experience in the sector, InventM boasts a client base that most could only dream of and includes major international brands. With such a prestigious client base you can be sure that when you claim your promotional requests from us you have fantastic company exposure.
Social Media
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Your customers use social media, and you need to be there, creating content with which they want to engage, interact, and share. Making your social media a place in which consumers feel an emotional connection and a sense of belonging creates unparalleled brand loyalty, drives the call to action and powers your sales funnel. With the emergence of TikTok and other platforms demonstrating an intense sense of community engagement, it’s more important than ever to collaborate with an agency that truly understands Social Media Marketing. InventM will help your social media make both an immediate and lasting impact to your brand and organization success.
Our teams creative and holistic approach to Social Media strategy is innovative and sophisticated while our execution and implementation is effective, intelligent, and impactful. InventM’s content provides the spark to ignite interest and fuel conversations.
We help you use social media to get more traffic and deeper, more meaningful engagement. We are at the forefront of industry trends and will be able to ensure that your brand is too!